Privacy Policy

Last updated: 1 January 2026

MM Fashion ("we", "our", "us") operates the website of our women's ethnic wear boutique based in Surat, Gujarat, India. This Privacy Policy explains what information we collect, how we use it, and the choices you have. By using this website, you agree to the practices described here.

1. Information We Collect

This is a static informational website. We do not have user accounts, login systems, or a checkout, and we do not store your personal data on this website's servers. We may receive information from you in the following ways:

• Contact information you share voluntarily — such as your name, phone number and message when you contact us via WhatsApp, email, Instagram or Facebook.
• Enquiry form details — our contact form does not save data to any database; it simply opens WhatsApp with your message pre-filled, which you then choose to send.
• Usage data — if analytics tools are enabled (see below), anonymised information like pages visited, device type and approximate location may be collected.

2. WhatsApp Contact

Our primary ordering and support channel is WhatsApp (+91 90995 71520). When you message us on WhatsApp, your communication is governed by WhatsApp's own privacy policy and terms, operated by Meta Platforms. We use the information you share (such as your name, delivery address and order preferences) only to respond to your enquiry, process your order and provide customer support. We do not sell or rent your contact details to third parties.

3. Cookies

This website may use a small number of cookies or similar technologies for basic functionality and, where enabled, analytics and advertising measurement. Cookies are small text files stored in your browser. You can control or delete cookies through your browser settings at any time. For details, please see our Cookie Policy.

4. Third-Party Services

We may use the following third-party services, each of which processes data under its own privacy policy:

• Google Analytics (placeholder — enabled only when configured): collects anonymised website usage statistics to help us understand visitor behaviour.
• Meta Pixel (placeholder — enabled only when configured): measures the effectiveness of our advertising on Facebook and Instagram.
• Google Maps: displays our approximate business location.
• Google Fonts, Font Awesome and CDN-hosted libraries: deliver fonts, icons and scripts required for the website to function.
• WhatsApp, Instagram and Facebook: communication channels you may choose to use to contact us.

5. How We Use Information

• To respond to enquiries and provide customer support.
• To process and dispatch orders placed via WhatsApp.
• To improve our website, collections and services.
• To measure the performance of our marketing, where analytics/advertising tools are enabled.

6. Your Rights

You have the right to:

• Ask what personal information we hold about you (for example, from past WhatsApp orders).
• Request correction of inaccurate information.
• Request deletion of your information from our records, subject to legal and accounting requirements.
• Opt out of marketing messages at any time by telling us on WhatsApp or email.
• Disable cookies via your browser settings.

To exercise any of these rights, contact us using the details below.

7. Data Security

We take reasonable and appropriate measures to protect the information you share with us. Order details communicated over WhatsApp benefit from WhatsApp's end-to-end encryption. We limit access to customer information to those who need it to serve you, and we retain it only as long as necessary for business and legal purposes.

8. Children's Privacy

Our website and services are intended for adults. We do not knowingly collect personal information from children under 18. If you believe a child has provided us information, please contact us and we will delete it.

9. Changes to This Policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page reflects the latest revision. Continued use of the website after changes indicates acceptance of the updated policy.